Brian E. HallMy Approach
I believe in keeping websites clean and simple. Mark Twain said, "I didn’t have time to write you a short letter, so I wrote a long one instead." It takes work to create a simple and effective website, but it's worth it to present your information clearly and concisely.
- Layout. Avoid unnecessary clutter and make the site easy to navigate. Use a font style, size and color that are easy to read. A sans-serif font (e.g. Arial, Verdana, etc.) with black text on a white background typically works well.
- Content. Keep sentences short, use the active voice and avoid unnecessarily big words. The resulting text will be easy to understand.
- Code. Create clean, well-documented, valid HTML. Web pages with valid code may place higher in search engines. And well-written code is easier to update later.
Web Development vs. Web Design. My specialty is writing the code that makes up your website. I'll also give you input on your formatting ideas. Simply show me the sites you like and I'll re-create that look and feel.
Separate HTML and CSS. I create websites using HTML to organize the basic structure of the pages — headings, lists, etc. The placement, colors, borders, etc. are defined with Cascading Style Sheets (CSS). This separation helps pages load faster, keeps the look consistent between pages, and makes it easier to change the site later.